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Psychology
The scientific study of behavior and mental processes
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Getting Noticed: The Ultimate Contrarian Guide to Standing Out and Getting Noticed in Crowded Markets
13 proven hype strategies that will change your game forever
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The Von Restorff Effect: The Science Behind Standing Out and Being Memorable
A mental model to be more memorable
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25 No-Nonsense Hacks and Insights from 25 + years of Creative Entrepreneurship
Things I wish I had known when I was starting out
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The Art, Science and Mental Models Behind Personal Branding and Dominating Your Market
Studies show most people quit easily. This is your competitive advantage if you employ the correct strategies and mental models
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Ubuntu: The Zulu Philosophy that inspired Nelson Mandela and won an NBA championship
A philosophy to connect deeply with your audience
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The Power of Self Belief and Battling Our Creative Demons
Why you can never give up on your creative goals
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Why Perfectionism Leads to Creative Burnout
And how you can avoid it with this elite sports peak performance tip
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
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